It's that four letter word that makes us go crazy. Especially if the signs are all in red. They'll really grab my attention and then I know I'm in the high-danger-spending-zone. It's almost like a primal instinct - the desire to spend, spend, spend when we see the word 'SALE'. We quite literally shop 'til we drop (or more embarrassingly, until our card declines). I hit Topshop and as usual, Arcadia didn't fail to impress.